We are an international creative studio focusing on visual effects, motion design, broadcast, entertainment, commercials, mobile and events.
A team of designers, directors and digital artists working side by side with the client, from the first steps of concept defining to the finalization of a complete communication project.
We are open.
We fight for the beauty.
Sometimes we win...
We didn’t invent anything. We won’t make the world a better place to live. But we have a method and we’re not afraid to use it! We believe on organization, planning and learning from our mistakes. And it works.
Cheap computers. Creative minds. Clear roles. Strong teams. International network. Fast internet connection. Few physical supports. Project. Design. Respect for deliveries. Creativity. Research. A mix of techniques. Make complexity become easy. No fear. No regrets. Awareness. Bravery.
We erect new buildings on desolate backgrounds. We replace cloudy November skies with sunny July heavens. We control rain, wind, snow and fire. We like fire: if You don’t like something We make it explode. We can blow up all the F***ing street! With all the cars and trees. Everything. But We can also go back in years, just to create something that wasn’t there before. And most of all, We love to create robots, and program them to fight against villains until they, like every sizable hero, suddently and spectaculalry blow up destroying all their enemies and saving the whole world. Once again.
We were all born in the first 80s. We spent much more time in front of a tv screen than on schoolbooks Because We are the “remote control generation”, a handful of years before the birth of the “Mtv generation”. We know how to create channel identities and show packagings always actual and recognizable. We can create promos, idents, bumpers, and other elements that can find their place in the complex and mutable tv channels scenario.
We know how to fill every frame of a 30 seconds commercial not only with the most cutting edge images, but exactly with the right ones. We are creative, but We are real. We like to proceed in every project from the concept till the final delivery, passing through direction, shooting, editing, grading and postproduction.
We deeply love visual culture. We know that our brains thinks in images, our best memories of life, our thoughs, they belong to images. That's why we love visual. And that's why we love to manipulate and create images that weren't there, we build things out of nothing to make dreams look real. And, as dreams, we love them to be perfect. And make them perfect in each single detail.
We live presently. And the present is made of relations. Control your smartphone every 10 seconds. Receive a notification every 5. Be social. Watch funny videos. Picture the world. Ask Google. Spend time with influencers. Visit places. Live in cities. Play games. Our point of view starts from the observations of our everyday live, as it is. Trying to discover the meaning of all this connections and trying to convey all this datas to a precise target. We know how to do it and how to make it easy and beautiful to be done. And most of all useful.
We know the different ways to communicate a brand or a corporation. We know how to explain difficult concepts and processes with easy animations, by using metaphores and infographics. We can move fast below and through “the line”, respecting and bypassing the communication rules, just to discover finally that the right idea can break only the borders.
We live in the capital of fashion. We breathe fashion every day and we know what is all about behind the circus of collections, shows, fashion weeks and so on. It's all about reality and picturing the contemporary. But it's also about visions, of life, of the world, of the future. Fashion is serious stuff but also the best game someone can play. And when these two things have to come together to deliver their message, here we are.
We like to create shows. Big screen projections. Holographics projections. Videomapping. Strong relation with the live performances and light effects. But first of all we want to think to which kind of event our clients have in mind. And then We try to do our best to do what They had (hidden) in their dreams.
We know that there’sa strong relation between a person, the physical place that He’s walking in, and what He’s perceiving around him. Our aim is to make this relation stronger, working with technologies, interaction design projects, videos and everything that We feel essential to strengthen this fascination.