Experience

La Cimbali TECHNOLOGY HEART HUMAN MIND LAB @Mumac

Experience Center

Created inside Hangar 100 of MUMAC - Gruppo Cimbali's Coffee Machine Museum, at the Group's headquarters in Binasco, the Lab is an experiential space that combines invention and technology, design and the senses.
 
The visit develops through product islands, interactive display cases, backlit walls, a lounge zone designed by Kartell and a multi-sensory room where real and virtual coexist.
 
And the journey materialises through the words of La Cimbali employees, the sounds that accompany the preparation of coffee, the images of products and recipes that the machines allow.
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Credits

Product: Experience Center
Client: Cimbali Group
Creativity + Production + Postproduction: Bonsaininja Studio
Graphic Content: Giacomo Vignoni Studio
Set Design: Bonsaininja Studio + Giacomo Vignoni Studio
Set Up: Mag arredamenti
Location: Mumac Museo
Service: Italvideo
Year:2019