Candy Group @ IFA Berlin

Exhibition stand design and content production

Almost 100 square meters of video and 10 interactive touchpoints. A showcase arena with voice control and interactive LED wall. Interactive products activations, free-access VR installations and VR stereoscopic gamification. An audio immersive experiences, emotional recognition and customer profilings. Bespoke product presentations, voice controlled touchpoint, retail display design and interactive projection mapping.
Tailored communication scenarios over 5000 footfall.
1024 square meters booth design.
5208 man/days of design, production and development, for the third year in a row.


Product: Stand + Video Contents + Experience Design
Client: Candy Group 
Creativity + Production + Postproduction: Bonsaininja Studio
Set Design: Bonsaininja Studio + Benfenati Allestimenti
Set Up: Benfenati Allestimenti
Technical Suppliers: Italvideo
Interaction Design: Bonsaininja Studio
Software development: Italvideo + Apptension
Music: Villasara Music House
Year: 2018