Haier Group @ Milan Design Week

Conception, design and deployment of interactive pavillion

Each year comes a new challenge for us: trying to find the right balance between the Haier Group's public communication needs, with more and more precise and defined positioning for the different brands of the group, and the will to put in place a series of B-to-B activations that lead to concrete and measurable results.
This year, with more than 1,000 square metres at our disposal, we were selcted for the most interesting immersive experiences of the entire Fuorisalone 2022 and, in the meantime, we have totalled more than 17,000 admissions between the three brands of the group.


For: Haier Group
When: 2022
What: Creative direction, interactive
Experience Design, UX / UI, Content Design and development, Event Management, Quality Assurance