Enel Cabin Street art

TV Format and content creation

We took six artists, gave them six electrical booths, in six different places in Italy, and gave them carte blanche on how to transform them from grey concrete parallelepipeds into works of art.
Then we brought them together with six characters (beekeepers, restorers, music producers, biologists, etc.) with the aim of creating works that would interact with the local social reality.
All defined in a television format that was a great success with both the public and critics.
Bearing in mind that there are about 400,000 electrical substations in Italy, there is room for a lot of art!


For: Sky Italia
What: Ideation of a TV format and
production of video content to showcase the Enel Street Art project