Peugeot 308 Hybrid

OOH 3D billboard and digital on-the-ground activation

How to enhance the launch experience of the new Peugeot 308 Plug-in Hybrid model? By designing a 3D virtual garage showing the evolution of the brand from its birth to the electric revolution and displaying the content in one of Milan's most iconic spaces.
At the same time, in the nearby Piazza Gae Aulenti, we designed an interactive experience to make the public a vital part of the launch campaign on social networks.


For: Peugeot
When: 2022
What: Creative direction,
3D and 2D, visual design, Video content generation and deployment, street digital activation