How to enhance the launch experience of the new Peugeot 308 Plug-in Hybrid model? By designing a 3D virtual garage showing the evolution of the brand from its birth to the electric revolution and displaying the content in one of Milan's most iconic spaces.
At the same time, in the nearby Piazza Gae Aulenti, we designed an interactive experience to make the public a vital part of the launch campaign on social networks.
At the same time, in the nearby Piazza Gae Aulenti, we designed an interactive experience to make the public a vital part of the launch campaign on social networks.