Sky Upfront Event

Event management and content creation

Sky Italia is one of the biggest TV networks in Italy.
We work for them since when we were born, and finally in september 2013 we had the possibility to project and produce this massive event, that was meant to present all the new show schedules of the upcoming year.
The location was the Teatro Franco Parenti, an interesting multi-functional space, 1.000 guests were received in the theatre to attend 2 hours and half show overfilled with spectacular entertaining moments.
The male host of the show was Alessandro Cattelan, supported by the beautiful Ilaria D’amico. The show started with an “interactive” concert where Chiara and Francesca sang with the X Factor Super Band that was not physically present on the stage, but was pre-recorded in a studio and projected with an holographic technique to simulate they where playing live on stage. The result was impressive.
The set design was minimal but enriched with a 11,00x5,00m curved led screen and 2 triangular automated elements, led and mirror coated, that accompanied the guests on stage, creating a fascinating optical illusion. The rest of the show was a continue parade of special guests (from Jorge Lorenzo to Flavio Briatore, from Simona Ventura to Joe Bastianich) and entertaining moments.


Product: Upfront Event
Client: Sky Italia
Show Director: Marco Boarino
Tv Direction: Angelo Poli
Dop: Marcello Jazzetti
Choreographer: Ivan Manzoni
Production: Bonsaininja Studio
Video Visual: Bonsaininja Studio