Haier Group @ IFA Berlin

Conception, design and deployment of 4200sqm pavillion

After two years, we are finally back in attendance at IFA with one of the most important projects we have ever completed for Haier Group in the eight years of our collaboration: almost 5000 square metres of floor space, 65 visual touchpoints, 120 square metres of LEDs, gestural navigation interfaces, two showcooking areas, a modular area for meetings with the press and trade operators, a private B-to-B area, and much more.


For: Haier Group
When: 2022
What: Creative direction, interactive
Experience Design, UX / UI, Content Design and development, Event Management, Quality Assurance