Peugeot OOH

Conception, design and deployment of a 3D OOH activation

TBWA involved us in the realisation of two OOH campaigns for the launch of two different hybrid models of the Peugeot range, to occupy one of the most coveted spaces in Milan: the led wall of the Porta Garibaldi station. Through the use of forced perspectives, we gave the cars the opportunity to step outside the physical limits of the LED wall and occupy three-dimensional space.


When: 2023
What: Creative direction,
Content Design