TBWA involved us in the realisation of two OOH campaigns for the launch of two different hybrid models of the Peugeot range, to occupy one of the most coveted spaces in Milan: the led wall of the Porta Garibaldi station. Through the use of forced perspectives, we gave the cars the opportunity to step outside the physical limits of the LED wall and occupy three-dimensional space.
Peugeot OOH
Conception, design and deployment of a 3D OOH activation
SUMMARY
For: TBWA
When: 2023
What: Creative direction,
Content Design