On the occasion of the Milan Marathon 2023, we set up a series of activities and activations to generate interest and traffic for the Spazio Lenovo in the centre of Milan: from the team of influencers that we created specifically to participate in the marathon in stages, to branded spaces at key points of the event, to the grand final party in the Spazio Lenovo.
Spazio Lenovo
Conception, design and management of an influencers campaign and temporary events
SUMMARY
For: Spazio Lenovo
When: 2023
What: Creative direction, Social campaign, Event organisation, OOH activation