Pirelli @ International Motor Show Genève

Immersive stand contents design and production

100 square metres of videos designed and created ad hoc by Bonsaininja Studio to bring the Pirelli stand at the Geneva Motor Show to life.
A series of customised contents coordinated between LED floors and vertical screens. Colours and effects to make visitors float in the Pirelli world.
Tyres that talk. That tell you how they are. That ask you how you are. Educated tyres. Technological. Future-proof. And which are already here, at your local tyre shop.


Product: Video Content @GIMS 2018 
Client: Pirelli Tyre Spa 
Creative Direction: Bonsaininja Studio
Director: Dario Spinelli
Set Up: Eurofiere
Video Service: Event Management
Year: 2018