How to convey the sense of an almost 100-year history, studded with countless evolutions, international market leadership and award-winning Italian design?
By speaking from the heart of La Cimbali, to the heart of the audience. By involving the people who are the daily lifeblood of La Cimbali, giving them a space to tell their story and tell of their technology, their creativity, their love for coffee.
Technology Heart, Human Mind is a journey, both intimate and universal, into the heart of one of the great Italian excellences in the world.
We made soft use of projection mapping, digital touch points, immersive design and big data to talk about men, to men.
We made soft use of projection mapping, digital touch points, immersive design and big data to talk about men, to men.
A success decreed not only by the articles in Wired and the incredible footfall that prompted La Cimbali to keep the exhibition open for over eight months, but also (and above all) by the Cimbali family's emotional (and frankly emotional) thanks.
READ THE WIRED ARTICLE:
https://www.wired.it/lifestyle/design/2017/10/17/cuore-e-tecnologia-dietro-la-macchina-per-il-caffe-la-mostra-del-gruppo-cimbali/READ THE WIRED ARTICLE:
