Sky Atlantic launch event

Launch event design and management

Sky Atlantic is an Italian brand new TV channel owned by the group Sky Italy, is the first italian channel entirely dedicated to the most famous television series and TV movies.
After a few days of countdown, physically realized and installed at 300 meters from the ground, broadcasts have begun on April 9, 2014. To celebrate this special beginning Sky Italy asked us to think and project a new way to communicate the mood of the channel during the launching event .

At the 26th floor of the prestigious Diamond Tower in Milan
we have created four interactive dark rooms, one for each
new tv series, where the guests have could have an immersive experience into the series. We mixed many different techniques to achieve an amazing result.


Client: Sky Italia
Agency: Sinergie
Creative Director: Marco Boarino
Production Manager: Lorenzo Ferrari
Creativity, Videos, Interaction & Post: Bonsaininja Studio