Haier Group @ IFA Berlin

Video Contents production and Experience Design

Once again in 2019, we were called upon to enhance the experience of visitors to the Berlin trade fair dedicated to consumer electronics, IFA, by the Candy group, which, despite the takeover by the Chinese giant Haier, gave us the confidence and space (above all space: 3,000 square metres of stand space) to create something unforgettable again. 
Like every year, it was a challenge we accepted with enthusiasm, aiming to raise the bar of the things we are capable of doing: for the three brands sharing the pavilion (Candy, Hoover, Haier) we created 16 activations, including digital and analogue, interactive, immersive, playable, memorable.
In particular, a holographic theatre dedicated to the new Haier refrigerator, the virtual reality video game for Hoover's flagship hoover, the interactive mapping of Candy's connected products.
In addition to this, we took care of all the videos on the stand, from the smallest monitors to the monumental LED walls.
A titanic undertaking that paid off in experience and know-how: we never lacked the courage to try new things, and after months of work and sweat, the satisfaction of seeing them realised to their full potential is our reward.


Client: Haier Group
Product: Video Contents + Experience Design
Creativity + Production + Postproduction + Interaction Design: Bonsaininja Studio
Set up: Uniplan + Metron
Set Design: Uniplan
Technical Supplier: Italvideo
Software development: TouchLab + Italvideo + Apptension
Video Maker: Kyle Ferguson
Year: 2019