In 2019, we were called upon by Comenda to enhance the visitor experience at the Host Milano 2019 trade fair, the marketplace of reference for the HO.RE.CA, foodservice, retail, large-scale retail trade and hotellerie world.
A way had to be found to show what would not be visible to visitors: a professional washing system the size of an off-campus student's flat, only much cleaner.
For the 'Show, don't tell!' series, we chose to put a vertical monitor on a track, as if it were a moving window, and let the insiders interact to enable them to understand all the processes and technologies of the washing system proposed by Comenda.